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Beauty Industry, Beauty Launches

ProActiv Partners with Nicole Sherzinger

The singer is the brand's latest celeb ambassador.

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By: Marie Redding

Senior Editor, Rodman Media

Nicole Scherzinger, singer, songwriter and actress, is partnering with ProActiv+, as the skincare brand’s latest celebrity ambassador.

ProActiv is known for its 3-step acne treatment. The brand will highlight and chronicle Sherzinger’s “journey to clear skin.”

Digital spots and television commercials will begin to be promoted this month. Sherzinger commented:

“With the HD cameras doing close-ups for my music videos and the photo shoots for my new album cover, it’s important that I feel good about the way I look. And Proactiv+ makes me look good!”

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